BMW
BMW Group Auto Shanghai 2023
Soundtrack for exhibition and worldpremiere
Once again, the BMW Group was present at Auto Shanghai 2023, with a clear focus on technological innovations in electrification and digitalization.
We provided the sound design and music for the BMW Group's booth at the exhibition, as well as for 3 films.
Two world premieres at once
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The new flagship model, i7 M70, the most powerful electric car in the brand's history, was introduced in an electrifying film. Our soundtrack complements the film with atmospheric synths and an energetic breakbeat, perfectly showcasing the electric car.
The new iX1, the first electric vehicle with all-wheel drive of the brand, was unveiled in a suspenseful film. Martial drum rhythms and energetic bursts of synth melodies, combined with razor-sharp sound design, create a strong sense of tension in the release film.
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Opening film for BMW Group
The opener film for the BMW Group's press conference at Auto Shanghai 2023 also featured the subsidiary companies Rolls-Royce, Mini, and BMW Motorrad. To underline the group's innovative power musically, a futuristic and dynamic soundscape has been chosen here as well.
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Consulting
Laura Napp
Creative Directon
Artur Jansen
Sound Design
Bastian Kohler
Elian Schnabel
Music
Alexis Papadimitriou
Nicolas Montavon