BVG
Fully contactless

Major Tom in a special BVG Version
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With the "Major Tom" re-interpretation "Völlig kontaktlos" (Completely contactless) and the accompanying music video, BVG, together with Mastercard, promotes cashless payment on Berlin buses. The stars of the "Kiez musical" are singing bags.
"We celebrate the positive sides of contactless options with this campaign idea that is simply fun and catchy."
— Christine Wolburg, head of sales and marketing at BVG
Consulting
Daniel Worrings
Creative Direction
Matteo Ponzetta
Music
Markus Sasse
Voice
Pascal Cürsgen
Clarissa Walter