Artist Cooperation: Simon x Selina Mour x HaoFx

Throughout this campaign we would like to establish the brand mascot Simon from the Vodafone subrand SIMon as a lively and bright character in pop culture.  In cooperation with Puls Advertising, we scouted suitable influencers and produced the song "Geh Ran". This track is a remake of the summer hit "Las Ketchup - The Ketchup Song" from 2002.

Additionally, a TikTok Challenge was created which was performed by both influencers HaoFx and Selina Mour on their own channels. You can find the track on every music streaming platform.