NEWS 05 03 2018

TRO x SXSW 2018

Mercedes M-Klasse

TRO is looking forward to participating at the South by Southwest Festival in Austin – the world’s most influential conference and festival for music, film and interactive media.

Ric Scheuss (Chief Client Officer) and Hans Landwehr (Managing Director) will be discussing exciting global and industry-relevant topics in a panel-session during the “New Technologies, New Industries” day at the German Haus as well as sharing insights on the development and application of the technology-driven ‘Sonic DNA’ sound branding process at the official SXSW Next Stage, including the results of research in cooperation with the University of Osnabrück.


// March 11th, 3:30 pm

ExperiencingAI – Panel  /w SinnerSchrader & iconstorm
German Haus (register here)


// March 13th, 12:30 pm

SonicDNA – How Technology Fuels Creativity – Keynote /w Prof. Dr. Michael Oehler, University of Osnabrück
SXSW Tradeshow, Next Stage


For press details, further information and personal meetings at SXSW please contact us: or by using the SXSW delegates database.