NEWS 01 09 2018


Mercedes M-Klasse

Sonic DNA: How Technology Fuels Creativity

Music and sound are essential tools for creating a strong emotional loyalty between brands and consumers. Ric Scheuss (Chief Client Officer, TRO) will share insights on the impact of music and sound as part of a strategic branded world building. The talk will shed a light on the tension field between human creativity and AI and the design of a machine learning algorithm that is capable of measuring and predicting target group specific emotions evoked by music and sound.

Join us at NEXT Conference & Reeperbahn Festival: Ric Scheuss talks about AI, creativity and holistic sonic branding in the keynote “Sonic DNA: How Technology fuels Creativity” and the panel “Creative Tech” right afterwards at Schmidt Theater & Schmidts Tivoli